Tuesday, February 12, 2008

Five Ways to Acquire More Customers

  1. Networking: Successful networkers take a three-pronged approach to networking events. They network BEFORE, DURING, and AFTER. Here’s how. Before the event, set goals about why you’re going and what you want to accomplish. Practice your self-introduction, bring plenty of business cards, arrive early and offer to help with the event in some way. During the event, keep your goal in mind. Smile, maintain good eye contact, be purposeful and enthusiastic, have a firm handshake, and strive to step out of your comfort zone. Look for people who are alone and talk to them. Listen for things you have in common. Exchange business cards, and make notes on the back for future follow up. After the event, follow up. Give referrals and be a resource.
  2. Giving Presentations: Think about two or three topics on which you could present a short program. Create great titles. Assemble your program information. Then market these to area networking groups, community organizations, or associations that may be looking for program topics. Consider creating your own seminar series or brown bag lunch series over the course of several weeks or months. This helps potential customers get to know more about you and your business in a more indirect way. It can also help establish you as a subject matter expert, so put some time into developing these as a serious marketing tool.
  3. Branding: Make sure your brand is on everything you use to represent your business – business cards, letterhead, stationery, website, brochures, postcards, billboards, signage, etc. Consider developing a tagline to cement your value and place in your customers’ minds. Example: Nike’s tagline is “Just Do It.” Think of something that is meaningful and sets you apart from your competitors. Ask your close business associates for feedback and ideas to help you get started.
  4. Follow Up: Once you begin making additional contacts through networking and giving presentations, make sure you establish a good method for follow up. Keep your name and the benefits of doing business with you in front of them. There are many systems available to automate this process. Contact me to request more details on these systems.
  5. Referrals: ASK! A good question to always begin with is, “Who do you know that…?” and fill in the blank with the type of service or potential client that you are looking for. Make sure you ask others how you can be a potential referrer for them also. Is there something I can listen for that would be a good resource for you?

No matter which step you decide to do first, just TAKE ACTION! If I can be an additional marketing resource for you, please tell me how. Visit http://www.nemec.com/ and click on FREE STUFF for several free resources to help you make 2008 one of your best years in business yet.

Rose Slaymaker
Nemec Marketing Group

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